‘Chicks on Flicks’, the Hollywood film periodical let somebody see on Sony PIX which went inedible air a a small number of months back, is back. But this moment in time, as a substitute of the television screen, the let somebody see is switching mediums and bidding stay on Facebook.
Citing the grounds behind opting in lieu of Facebook in lieu of ‘Chicks on Flicks’, Sunder Aaron, question have control over, PIX, assumed, “In an age everywhere youngsters are constantly hooked on to social networking sites, ‘Chicks on Flicks’ may possibly not retain had a better platform. The let somebody see bidding as well stay very current since reviews bidding stay shared the same day of the week to the same extent the theatrical publish of the films through Facebook. This just starting out season of ‘Chicks on Flicks’ is very special to us and we are very proud to share it with our viewers.”
The just starting out avatar of ‘Chicks on Flicks’ allows audiences to work together with the two hosts via Facebook. It is as well well-situated since the reviews are untaken online and need not stay followed on television by the side of a fixed moment in time and day of the week.
Commenting on the marketing strategy, Himmat Butalia, Marketing have control over, PIX, assumed, “We are going away to brand an effort on Facebook. Along with with the intention of we bidding as well retain stamp ads. These stamp ads would appear on the partition of persons public who retain not liked Sony PIX’s folio, with the intention of way they would go to know in relation to ‘Chicks on Flicks’.”
Sony PIX feels with the intention of going away on Facebook is the fastest way to communicate with its fans regarding the periodical of a film. The let somebody see went inedible air to the same extent the movies were released on a Friday, but ‘Chicks on Flicks’ would walk off on air merely the following Friday with a specific film’s periodical, which made thumbs down wisdom in lieu of the channel.
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